Metricool
Analytics-heavy social media scheduler
Last reviewed 2026-08-03
Pricing model Per brand
At 1 account Free
At 8 accounts £17/mo
Cost scales No
Published pricing
Free tier (1 brand, limited posts); paid from ~$22/month (USD, as of 2026)
From "Free tier (1 brand, limited posts); paid from ~$22/month". Per-brand rate beyond the entry tier is not documented.
Capabilities
Supported 3
- TikTok native publish
- Analytics
- Free tier
Partial 1
- Solo-friendly pricing
Not supported 4
- Carousel creation
- YouTube Shorts
- Niche-aware AI
- Pinterest sourcing
Strengths
- Deep analytics and competitor benchmarking
- Useful free tier for analytics-focused creators
- Broad platform scheduling support
- TikTok carousel scheduling on paid plans
Documented limitations
- No content creation pipeline — scheduling and analytics focus
- No AI slideshow or carousel generation
- No Pinterest library or media scraping
- No lyric video or YouTube Shorts assembly